Selected Work
Most of my work is confidential. These anonymized examples show the kinds of problems I solve and the results I deliver.
Converting a National Esports Tournament to Fully Remote in 72 Hours
Zero downtime, retained multi-year contract, 40% cost savings
Overview
A major competitive gaming league had a flagship tournament scheduled as an in-person event when pandemic restrictions halted all travel. The organizer needed the entire competition rebuilt for remote production with almost no lead time. Without a working solution in 72 hours, the event would be canceled and the season jeopardized.
What I Delivered
- Designed and executed a full remote tournament architecture in three days
- Converted broadcast workflows into garage-based micro-studios using repurposed equipment
- Configured and shipped flight packs with pre-wired PCs, capture gear, lighting, and network setups
- Created digital stage backgrounds, lower thirds, and graphics to replace physical sets
- Coordinated players, casters, production, QA, and league staff across multiple time zones
- Built fallback redundancies for ISP issues and participant connection failures
ROI & Impact
- Avoided a six-figure event cancellation loss
- Delivered 100% of matches without downtime
- Reduced projected event cost by approximately 40%
- Viewership increased due to novelty of remote format
- Client signed multi-year renewals and used the remote pipeline for future championships
Result
The crisis became a signature operational win. The remote system became a model for competitive broadcasts during the pandemic.
End-to-End Reporting System and Attendee Platform for a National Healthcare Event
50% less admin labor, 99.7% data accuracy, 3x faster workflows
Overview
A national healthcare event relied on inconsistent spreadsheets and manual reconciliation. Leadership faced delays, inaccurate numbers, and no single source of truth. The event also needed a streamlined attendee website with check-in, credential access, and session visibility.
What I Delivered
- Built a centralized reporting framework that consolidated all disparate data sources
- Automated alignment rules, attendance counts, and credit validation
- Created an attendee-facing website with session browsing and credential downloads
- Implemented a tracked digital check-in system that eliminated duplicate entries
- Documented every rule and logic pattern for annual reuse
ROI & Impact
- Cut administrative workload by 50%
- Increased data accuracy to 99.7%
- Tripled reporting speed for leadership
- Eliminated over 200 hours of yearly reconciliation work
- Improved attendee satisfaction with faster credential access
Result
The event's operational backend became predictable, scalable, and audit-ready. The reporting model is now used for all future programs.
Integrated Marketing Ecosystem for a Multichannel Consumer Brand
60% engagement lift, 35% sales increase, 3:1 ROAS
Overview
A consumer brand with beverage products, musicians, and event activations needed a unified marketing system. Their digital efforts, retail promotions, and talent campaigns were disconnected and inconsistent.
What I Delivered
- Developed a holistic marketing plan across product, music talent, and event channels
- Managed execution of digital, retail, influencer, and experiential campaigns
- Wrote product messaging, social calendars, and partner toolkits
- Coordinated venues, artists, distributors, and retailers for cohesive campaigns
- Implemented analytics tracking across all channels
ROI & Impact
- 60% increase in cross-channel engagement
- 35% uplift in beverage sales during campaign windows
- 3:1 return on ad spend for digital placements
- 28% follower growth from integrated artist content
- Retail partners expanded product placement after campaign success
Result
A fragmented brand became a connected marketing ecosystem with measurable returns and repeatable processes.
Guerrilla Retail Activation That Doubled Sales During a Mobile Gaming Trend
2x sales lift, 70% faster sell-through
Overview
During a surge in location-based mobile gaming, a beverage brand wanted to capture foot traffic. They needed a fast, low-cost retail activation that aligned with the cultural moment and encouraged impulse buys.
What I Delivered
- Created a themed retail activation built around foot-traffic hotspots
- Designed shelf talkers, door decals, and display pieces inspired by game exploration
- Coordinated store approvals, stocking, and positioning across multiple regions
- Tracked sell-through for each participating location
ROI & Impact
- Doubled sales in stores that adopted the activation
- Sell-through pace increased by 70% compared to baseline
- Campaign greenlit for wider rollout after strong test performance
Result
A low-budget, nimble activation created outsized returns and became a reference point for future retail experiments.
Pop-Up Retail Concept and Mascot Creation for a Hardware Brand
5x attendance, 40% merch overperformance, long-term mascot adoption
Overview
A hardware brand planned its first experimental pop-up store and needed help with concepting, operations, staffing, and creative direction. They also wanted a distinctive visual element that could become part of their brand identity.
What I Delivered
- Managed the entire conception and execution of the brand's first pop-up store
- Designed store flow, demo stations, staff workflows, and customer experience
- Developed a brand mascot that became a recognizable long-term asset
- Produced signage, merch assets, and digital materials around the mascot
ROI & Impact
- Attendance was five times higher than forecasted
- Merchandise sell-through exceeded projections by more than 40%
- Brand affinity increased by an estimated 30% based on social tracking
- The mascot was adopted as a permanent part of the brand identity
Result
The pop-up became a new template for future brand activations and strengthened the company's visual identity.
Product Development Support for a Smart Camera Drone Feature
25% reduction in delays, 40% faster user testing cycles
Overview
A tech company developing a mini camera drone tied to its creator ecosystem was behind schedule and struggling with cross-team misalignment. They needed clarity, structure, and a coherent workflow to ensure an on-time launch.
What I Delivered
- Managed communication between engineering, design, UX, and marketing
- Built a structured timeline for prototype testing and feature refinement
- Coordinated flight tests, safety reviews, and content capture sessions
- Supported creation of launch messaging and creator-facing materials
ROI & Impact
- Development delays reduced by 25%
- User testing throughput increased by approximately 40%
- Product launched within the revised window despite prior slippage
- Improved cross-team alignment and communication consistency
Result
The feature launched on schedule and became a meaningful addition to the platform's creative toolset.
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